How could I not read this book? Lately it seemed everyone in my circles were recommending it as the best book about advertising they ever read.
Cashvertising by Drew Eric Whitman shows you how to turn consumer psychology into cash step-by-step! It’s packed with case studies and tests from advertising giants. Use them and you will see your sales grow!
4 chapters in the book:
- What people really want?
- How to get inside their heads?
- Ad Agency Secrets
- 101 Easy Ways To Boost Your Ad Response
In Chapter 1, Drew introduces 8 desires human beings biologically programmed with, AKA The Life-Force 8. These universal human desires are very useful for creating marketing angles and I am using them more and more to understand human behaviour. Cool stuff!
Chapter 2 explains 17 Foundational Principles of Consumer Psychology… Fear Factor, Bandwagon effect, Beliefs re-ranking, to name a few. Things you know advertisers are using, but nobody really explained why and how they work. Even though it sounds like theory, Drew writes like he’s talking to you and shows examples and case studies that keep you reading really fast!
Chapter 3 is where the gold is. There are 41 proven techniques for selling anything to anyone. This is the part of the book I am using often. It is a handbook on advertising copy and persuasion. For example, did you know that 60% of all people who read ads read just the headlines? Solution: put your most important thing in the headline!
Chapter 4 is a list of 101 techniques to boost your ad response no matter if you are doing banner ads, direct mail advertising or selling food with coupons. These things just work!
How am I using this book:
- I keep it handy when I am writing Ad Copy – there are Headline formulas, tips on using font types, etc.
- I use it to brainstorm Angles with Life Force 8!
- I use it as a guide on using the best advertising strategy.
Read it, Use It, Turn it into Cash! It worked for me!
Buy Cashvertising on Amazon, it’s easy to order!